No person can help you feel low quality without your concur Are you affected by reduced self-confidence or inferiority difficult? I’d like to discuss some self-help tips about how you can overcome that will acquire your confidence. Chances are you’ll have inferiority complicated mainly because she or he thinks that you’ve got a should wow…
There is no-one to experience inferior devoid of your approval Are you affected by minimal self-esteem or inferiority sophisticated? I must talk about some self help tips on how you can conquer that and acquire your self-assurance. Chances are you’ll have inferiority difficult mainly because he / she believes that you’ve got a have to…
There is no-one to cause you to feel substandard with no your concur Are you affected by very low self-worth or inferiority sophisticated? I have to discuss some personal growth tips on tips on how to get over that and create your assurance. Chances are you’ll have inferiority difficult simply because he or she considers…
In today’s world, it is so easy to be busy rather than being productive.
That’s because we have so many notifications, alerts, to-dos, things screaming for attention. Oftentimes, when we are not aware, we could simply spend an entire day just doing things, rushing from place to place, clearing item after item. But these may not be the most impactful things that move us towards our goals.
So how can we focus on the impactful and make the most of our days?
In this episode of The Personal Excellence Podcast, I share
If you’ve found The Personal Excellence Podcast useful, I’d really appreciate it if you can leave a nice rating and review on iTunes. Your review makes a difference and will help spread the message of conscious living to the world. Thank you!
Celestine Chua: You’re listening to The Personal Excellence Podcast, the show that’s all about helping you be your best self and live your best life. I’m Celestine Chua, your host, and founder of PersonalExcellence.co. Let’s get started!
Hey everyone. That is Celes from PersonalExcellence.co. Welcome back to the podcast!
Today I want to talk about productivity — specifically how to be productive, not busy. I feel that in today’s world, it is so easy to be busy rather than to be productive. That’s because we have so many notifications, alerts, to-dos, things screaming for attention. Oftentimes, when we are not aware, when we are not conscious of it, we could simply spend an entire day just doing things, rushing from place to place, clearing item after item. But these things may not be the most impactful things that help us move towards our goals.
So today I want to share some simple tips, six tips in fact, on what we can do to focus on being productive rather than being busy.
My first tip is don’t start your day with chat. It is very instinctual to want to open your chat application in the morning and see who messaged you. Thinking, What do I have in my chat inbox? What messages do I have? It feels exciting because you are getting messages from people, people you care about, or new people you just met. Also, it is sometimes like a little gift, like each message is a little gift and someone has a special message for you and you want to see what’s that. So I totally understand that.
But unless it is an off day where you are not working, for your work days, I recommend not starting your day with chat because it can easily derail your day into a series of chat exchanges where chat is your main focus, as opposed to what you need to get done. This is especially true if you are an entrepreneur, you control your day, you control your routine, or if you are a freelancer. It is very easy to have your entire day derailed because of chat or even because you are looking at your social media news feed. You know, the social media platforms today. I shared in a previous episode on FOMO, the fear of missing out, about how social media applications and platforms today are designed to get you to come back to the platform.
When you start your day with chat and this may be a chat application or a chat tool built into a social media platform, you have already entered their arena where there are all these design elements designed to get you to come back to the website. From the notification button color to the placement to the user interface, and so on. The best way is simply not going into chat at the beginning of the day. But instead focusing on the things you need to do.
Another reason is that at the beginning of the day, our energy is at its highest and you want to direct that to the highest purpose activities on your to-do list. As opposed to pumping that into chat because then you’ll be putting your best energy into chat messages and replies which may not be the best use of your energy.
There is an exception to this rule, which is if the person is a family member, an important loved one, like your partner or your kid. With these people, you should have a channel where they can easily access you. So this could be chat, this could be some other channel. That’s because there could be some urgent family matter or important issue where they need to notify you. Having this instant access lets you know if there anything that you need to tend to and so on.
This is where there is a conundrum. Because then you’ll be wondering, Oh okay, if I need to be easily accessible to these people, the problem is when I check messages from them, I will naturally see messages from others. My answer is to use two different chat applications. This is if you find that it’s worth doing that. Using two different applications: (1) One for your super important, inner circle loved ones. The people who need 24/7 instant access to you; and (2) The second for everyone else.
The good thing is there are so many applications today. Line. WeChat. Whatsapp. Facebook. Telegram. And so on. Simply designate one app to everyone else, I guess the default channel that everyone uses like WhatsApp and Facebook. And use a different channel that very few people use. Use that channel and allocate that to just your loved ones, like your parents or siblings or your spouse, your children. This way you have a separate channel that’s just for these people and you can use that without all these non-stop notifications, all these elements trying to pull you in. At the same time, you can still connect with the other people in your circle using the general application for everyone.
I do that and I find that super useful in helping me stay focused. Before that, I was just using one application for everyone when the one person I communicate with the most and I need to communicate with frequently would be my husband. I found that a lot of times when I was checking the chat application for his messages, I would naturally see the messages from other people. Some of these messages, in fact, most of the conversations were not essential. It’s like banter, casual banter, which is fine and good for socializing, but not to the extent where I need to see it all the time every day. The problem is when you log back onto these chat applications, you know that many of the social media tools today will show what time you were online and many of these tools don’t have a feature for you to turn it off — which is terrible. Then other people will see, “Oh you’re online, but you’re not replying to me. Why are you not replying to me?” And then that’s all this nonsensical stuff which is totally unnecessary.
So I find the best way is to simply use a different app for these inner circle people whom we need to communicate with on a very, very frequent basis throughout the day. And also with them, they understand that each of us has things to do. I have my things to do. You have your things to do. And our priority is to focus on these things. But at the same time, we check back this application throughout the day, just in case there are urgent matters, home matters, household issues, etc. that we need to see and deal with.
Another way that one of my ex-professors uses is having two different phone numbers. One number for close family members. Another for everyone else. That can work too if you are okay with using two different numbers or you have a dual SIM card phone. Otherwise, using the two chat applications, that works pretty well.
My second tip is to remove distractions. By that I mean the notifications, the alerts, all these different things that are so common and part and parcel of every application, software, website that we use or visit nowadays.
I find them very intrusive. I always turn off all these notifications and alerts. Whenever I install something new, if I have to install — So firstly, I rarely install new apps or software, only the essential ones. That’s very important, knowing the key things you need to have and saying no to everything else.
Then, with the apps that I do install, I will disable all the alerts, notifications, and so on. On your phone, there is an overriding feature in Android — I’m not sure in iPhone — where you can disable notifications. This is a phone-level setting, not a setting with the individual app. In the “Settings,” I think it’s there on most Android phones, there’s a feature in “Applications” where you can turn off notifications for each individual app. Doing so overrides the notifications for that app, if it doesn’t give you that option to turn off its notifications (which I find quite common in today’s applications).
So turning off these alerts. Email alerts as well. I don’t have email alerts. I only check emails at specific moments of the day when I’m taking a break from my core task. Because when I’m doing a task, especially a high-level task, just having this stream of incoming notifications, be in terms of SMSes or email alerts or any app notifications, I find them very disruptive and they often take my mind from a high-level mode to a very low-level reactive mode. When there are all these notifications going on, even if no active notifications right now, I don’t enter into high-level mode because I’m constantly sitting in wait for the next alert, the next message, the next notification. So I’m sitting there, in reactive mode, anticipating, Okay there could be a next alert, so I don’t want to enter into this high-level thinking mode where I’m thinking about ideas or writing an article and so on.
Some of you may be in positions where you need to be accessible all the time. For example, maybe you are an account manager at a PR agency and you need to be accessible to your clients. That is totally understandable. For these situations, I recommend designating fixed moments throughout the day where you check your messages, emails, return calls, and so on. This could be once every hour, at the start of the hour or once every 40 minutes. It could also be after you finish a task or a segment of a task. This way you introduce some structure into your days, as opposed to being in reactive mode 100 percent of the time.
You want to be clear on the Quadrant 2 priority tasks that you want to get done, while being responsive to the incoming alerts, the firefighting staff you have to handle as part of your job. In our job, it’s common to have a lot of Quadrant 1 tasks, which are the firefighting stuff, the urgent and important tasks. And there are the Quadrant 2 — the very important but never urgent tasks. We want to strike a balance between getting the Quadrant 1 tasks handled, and also having the time to work on the Quadrant 2 tasks that never become urgent but it is important to work on them to make significant headway towards our goals.
My third tip is to have a priority to-do list. Get clear on the 2-3 key things you would like to accomplish for the day for it to be rewarding.
As part of this priority to-do list, you can have other things that you need to get done too. For example, scheduling this doctor’s appointment or returning this critical email and so on. These are little tasks that may not be in the top 2-3 things you need to get done, but you need to get them done as part of moving things forward. But in this to-do list, you want to be clear of what are the 2-3 key things, the big rock items, that you want to spend a substantial or considerable amount of your time working on and make good progress in them.
When we don’t have a priority to-do list, it is really easy to spend our entire day working on 10 to 20 little things. But these 10 to 20 little things often don’t make a significant change or a significant dent in our Quadrant 2 goals in the long run. So we could be spending our entire day doing all these little things every day and constantly busy, thinking, I’m rushing and doing this and that, I’m multitasking, I’m doing all these different things. But that is not a good use of our time. If anything, when we are doing all these things, we are running in our rat wheels, as opposed to taking a good look at the tasks that require our time and energy, the tasks that we should be working on.
When trying to transit from this working on 10-to-20-different-things mode, to the work-on-2-to-3-big-items mode, we can often feel a lot of resistance. Because there’ll be all these things trying to pull us away from our priority tasks. All these things screaming for attention, firefighting stuff, seemingly super urgent critical stuff. I would recommend not seeing it as an absolute change that you need to make. Like, Oh, okay, I must just do these 2-3 big things and that’s all. I don’t want to do anything else. Oftentimes it is a transition that we do where, okay, we spend some time on the 2-3 big things. We know what they are. We spend some time on them. But there would still be the little things that come in.
Do what you can do. Do your best to hand those little things. Once you’re done, go back and focus on those 2-3 big items. See this priority to-do list as something to anchor you, to remind you of your priority to-dos. But don’t get pressurized or stressed by those things.
For example, if you don’t make significant progress on these things, or you don’t even get to spend any time on these things today, don’t beat yourself up, okay? Don’t feel bad about it. Because it’s really normal. It is super normal especially when you are at the intersection of a million to-dos and a million things demanding attention, to sometimes have days where you’re working on these million things as well. That’s fine. Just do what you can to get these things sorted out and then direct your focus back to your 2-3 priority to-dos.
That is the most important thing. Constantly making the effort to shift back to your priority to-dos, as opposed to taking it as an absolute standard that you have to follow. Because that can lead to a self-defeating mindset, a self-defeating situation where you feel bad, and you beat yourself up, and that isn’t what we’re going for here.
My fourth tip is to batch similar tasks. Often times you will probably find a recurring pattern in the tasks that you do. And when you start seeing a similarity in certain tasks, it helps to batch them.
Batch them meaning, let’s say you need to return email number 1 and then, later on, you need to return email number 2, and number three, and number four, and so on. So as opposed to logging into your inbox every 5 minutes to return one email, I recommend batching all these tasks together. So you can spend 1-2 hours on a Quadrant 2 task, and then at a specific point in the day, log into your email and reply to all these emails together.
Another example is, say, you are a website designer. You are maintaining four different client websites. Say there are several changes that you need to make to website number three. And there are constantly new changes streaming in each day. Maybe it makes sense to batch all these little changes you need to make, and then make them at the end of the day or at a fixed moment of each day. As opposed to making no changes on an ongoing basis throughout the day. Because there is always a set-up cost involved for each task. Where you need to log into a certain interface, you need to key in certain details, you need to set your mind in that mode, and then you need to assess that situation and think about what you need to get done.
This setup cost happens each time you work on a task. When you have many little tasks for an overall project, and you keep repeating the same steps even if each time you are doing one small little task… Say you have five little tasks for this big project. This setup time quickly accumulates. Before you know it, you would have spent the entire day on this setup time and this “switching cost” where you’re constantly switching from task one to task two. Even if you are a superb multitasker, which I’m sure many of you guys are, there’s always this cost involved. Again like what I share in Tip #2 on removing distractions, you’re forever spending your time in this reactive mode, this low-level mode, where you are doing all these administrative switching things, as opposed to getting into the high-level mode where you are making significant changes.
So as much as possible, batching similar tasks together. This does require you to take a step back to evaluate and assess what are the tasks that keep taking up your time each day. Often times we are not aware that this is happening until we take a step back to write down the tasks that have been taking our time throughout the day, and start to see a similarity or trends in these tasks.
This is where having a “Will do” to-do list helps. In Live a Better Life in 30 Days Program, the task for Day 8 is to work on your 80-20 to-do list. For the to-do list,
Putting them in the “Will do” column and then assessing them at the end of the day and tending to them, helps us see the similarity in these tasks and batch them so that we can deal with them more effectively.
My fifth tip would be to delegate. Now I know that this tip wouldn’t be applicable to those of you who are not in a position to delegate. But for those of you who are, maybe you are an entrepreneur, or you are at a managerial position, or you’re working in a team where the other co-workers handling different tasks, then it is important to learn to delegate. Even if you are not in the position to delegate right now, there will likely be a time in the future when you move to a different position in your career or you move up the value chain in your career ladder, where you would need to learn to delegate.
I have to say that delegating has always been my Achilles heel because firstly, I like to be hands-on. I like to be in the thick of the things that I’m working on. I will say that I’m a creator. I get the satisfaction of creating stuff and you guys can see that. Like with my entire website, Personal Excellence, I’m very hands-on. The entire website is built by me and so on. When I delegate, I stop working on that particular stuff that I’m delegating. That removes one small piece of satisfaction because the creation process is where I get a lot of satisfaction.
The second reason is that I don’t like to trouble people. I don’t like to implicate others or burden people with my problems. I just like to handle things myself and internalize and deal with them as much as possible.
So for a long time, I just didn’t like to delegate. I would just do everything myself as much as I can to the point where I would feel like bursting. But I have found that delegating is an important skill. It is a crucial skill if you want to do much more than you are able to with your own bare hands. Because we can never accomplish as much if we are always relying on ourselves. We can always do more when we have an extra set of hands helping us. We can always do more when we have two different brains working on a problem.
This is something that I took very long to learn. Nowadays I’m learning to do that more. Delegating, identifying which are the parts of my business where I should delegate and let someone else handle and help me in them, while I work on the higher-level stuff that is the best use of my time.
With regards to delegating in my business, I have three factors that I use to evaluate whether I should consider outsourcing or hiring.
For example, in my business, there could be marketing, editing, audio editing, video editing, site maintenance, content creation. And all these things individually by themselves are important. But is every task the best use of my time? Or can my time be better spent elsewhere? And it is a very critical question because unless we consciously evaluate the value of our time and whether this time can be better spent on Task A or B or C, we will forever be in this mode where we feel that everything is important and everything deserves our time.
But when we stack up all these tasks side by side, it becomes clear that there are certain tasks are a better use of our time than other tasks. And these tasks that the best use of our time, oftentimes they are the critical aspects of our business and our work. And us putting energy into them can create the biggest rewards.
When you’re dealing with something that is highly repetitive, is not the best use of your time, and the pros of hiring outweigh the costs, then you should look at kickstarting the hiring process. It can be pretty difficult to get good talent, good people to help you or good services to help you. In some cases, it may not be hiring someone as much as you are engaging a service to help you in that thing.
But once you find someone who can help you or a service that can help you, you will find the rewards tremendous. Because now you can take a load off your shoulders and dedicate your mind space, your time, your energy on the things that truly would be the best use of your time.
My sixth and last tip is to do a regular audit. Audit meaning you look back at how your week has been and you ask yourself:
Asking yourself these questions can be very helpful because oftentimes we are just heads down in our work, our tasks, trying to complete item after item. We often don’t take this step back to get a macro focus on what we are doing, how we are doing things, whether that’s a better way for us to do something. Without this audit, we can forever be stuck in this micro mode, just rushing from place to place, finishing task off the task. Before we know it is already been weeks and weeks or even months, and we look back and we wonder, Where has all this time gone?
Doing this audit helps us take a step back and think about these three points:
So you can do an audit every week, every two weeks, or even every month. But the point here is to do an audit. Use the audit as a chance to evaluate how you have been spending your time, because it is so easy to be stuck in work mode, busy mode, and spend all the time that way without really thinking about whether this time has been spent effectively. An audit is this chance, this opportunity where we can take that step back to really think about how our days have gone, how weeks have been spent, and whether we can do things in a different way.
Productivity is when we are consciously spending our time. Consciously approaching our days and thinking about how we can make the most out of it.
Busy, in a way, can be considered a lazy way of living. In that, you’re not really thinking about the things that you’re doing as much as you are just doing them.
While it is very important to have a good work ethic, which is what being busy is about, you want to make sure that your time is being spent in the most impactful way. This is what productivity is about: Working hard, while at the same time making sure that your hard work is creating the highest impact. Making sure that your energy and your efforts are creating the biggest impact in the world.
So that’s it for today’s episode. Thank you so much for listening. I have an article that shares more tips on how to be productive versus busy that you can check out in the show notes. I’m going to link that in the show notes, along with links to some other resources related to today’s podcast.
If you have found today’s podcast helpful, I would super appreciate it if you can leave a review on iTunes. You can do that at personalexcellence.co/itunes. Every review goes a long way to helping the podcast to grow and towards spreading the message of conscious living further.
I want to take this chance to thank all of you guys who have posted such positive reviews and sending such wonderful feedback to me through the contact form. I read everything single one of your messages and I’m so grateful for your support. So thank you so much to you guys. You guys know who you are.
So that’s it. Until next time, remember: you are beautiful, you are perfect, you’re perfect the way you are. Talk to you guys in the next episode. Bye guys and have a great week ahead. 🙂
Endnote: Thanks for listening to The Personal Excellence Podcast. If you have found today’s podcast helpful, I would really appreciate it if you can leave a review on iTunes at personalexcellence.co/itunes/. Every review goes a long way to letting others know about the show and spreading the message of conscious living to the world. For more tips and articles on how to live your best life, visit www.personalexcellence.co. Be sure to stay in the loop of my free content and updates by subscribing to my free newsletter at personalexcellence.co/newsletter/.
The post How to Be Productive, Not Busy appeared first on Personal Excellence.
No one can have you feeling poor with out your approval Do you suffer from low self-esteem or inferiority complex? I would like to reveal some personal growth tips about tips on how to defeat that product build your confidence. Chances are you’ll have inferiority complex due to the fact they believes that there’s a…
No person can have you feeling low quality with no your approval Do you suffer from very low confidence or inferiority complicated? I would like to share some self-help advice on how you can conquer can build your assurance. You might have inferiority complicated because they believes that you’ve a must wow other individuals, when…
It’s impossible to make you feel low quality without your approval Do you suffer from reduced confidence or inferiority intricate? I’d like to share some personal growth tips on how you can get over that and produce your confidence. Chances are you’ll have inferiority complex mainly because the individual believes that there is a ought…
By Deepak Chopra, MD
It seems perverse that the easier life becomes, the worse our problems. Technology has created life-changing innovations like the Internet that are directly linked with terrorist attacks, giving like-minded fanatics instant global communication. Computers gave rise to social media, which has led to cruel bullying at school, fake news, conspiracy plots, and the anonymity to mount vicious personal attacks—all of these seem as endemic as hacking, another insoluble problem created by technology.
One could go on practically forever, and it wouldn’t be necessary to blame current technology either—the internal combustion engine is directly connected to climate change, and nuclear fission led to the horrors of atomic warfare. But my point isn’t to bash technology; we owe every advance in the modern world to it—except one.
Technology is based on higher education, and whatever its benefits, higher education has almost totally lost interest in wisdom. Wisdom isn’t the same as knowledge. You can collect facts that lead to the understanding of things, but wisdom is different. I’d define it as a shift in allegiance, away from objective knowledge toward self-awareness.
The Greek dictum “Know thyself” doesn’t make sense if the self you mean is the ego-personality, with its selfish demands, unending desires, and lack of happiness. Another self is meant, which isn’t a person’s ego but a state of consciousness. “Self” might not even be a helpful term, despite the age-old references to a higher self identified with enlightenment. It is more helpful to say that the pursuit of wisdom is about waking up.
Waking up is a metaphor for the conscious life, and the conscious life is what wisdom leads to. Every day we are driven by unconscious impulses and desires, and unexamined processes go on beneath the surface of the mind that lead to anxiety, depression, low self-esteem, self-destructive behavior, and every kind of pointless discord, from household tensions to war. The outbreak of World War I led to senseless slaughter, as did the excesses of Communism. These consequences were unforeseen, yet in retrospect it is obvious that World War I was a kind of eruption from the unconscious, of pride, anger, stubborn nationalism, and xenophobic tendencies that people were harboring as a matter of course.
European anti-Semitism wasn’t invented in Germany by a single fanatical Nazi; it was accepted in the most polite and civilized circles almost everywhere. In one way or another, allowing our unconscious to go unexamined has caused the greatest and longest suffering in human history. It was suffering and finding a way to end it that became the foundation of Buddhism, but any spiritual teaching that will show people how to wake up also aims to bring them out of suffering.
In that sense, wisdom has a definite purpose, but escaping the ills and woes of the unconscious life is secondary to the main purpose of waking up, which is to know who we really are. The answer can be formulated in a few words: humans are a species of consciousness whose special trait is self-awareness. Being self-aware, we have the capacity to access the very source of awareness.
At first sight this ability doesn’t necessarily sound positive. The vast majority of people have become expert at denial and were taught from childhood not to dwell on themselves, an activity deemed self-centered if not totally solipsistic. People are also expert at keeping secrets from themselves, at going along to get along, at valuing social conformity and fitting in. These habits unravel when self-awareness awakens. Not everyone wants to let them go, for obvious reasons.
But the worst aspect of being unconscious, or asleep to use the metaphor of waking up, is self-limitation. We all go around with core beliefs about how insignificant a single individual is, how risky it would be to step out of the norm, and how only the gifted few rise above the average. The wise in every generation have asserted the opposite, that the source of consciousness makes human potential infinite. We can think an infinite number of new thoughts and say things never before said. In fact, there is no arbitrary limit on any trait that makes us human: intelligence, creativity, insight, love, discovery, curiosity, invention, and spiritual experiences of every kind.
We are a species of consciousness whose great pitfall isn’t evil but “mind-forg’d manacles,” to borrow a phrase from the poet William Blake. We make up mental constructs, invent stories around them, and tell the next generation that these stories are true. One story says that women are inferior, a complex tale that gave rise to a thousand injustices and false beliefs. Us-versus-them thinking leads to stories about racism and nationalism that caused their own barbarous results.
Waking up allows us to escape all stories and to live free of self-limiting mental constructs. The real question is whether it can be done. Can you and I wake up? If so, how do we go about it? Are there awakened teachers who can provide examples of what it means to live the conscious life? This is exactly where wisdom enters the picture. Without living examples of awakened individuals, the whole enterprise would be trapped in a limbo of fantasy and wishful thinking. But when a society values wisdom, it turns out that the awakened exist among us and always have.
Anyone who wants to wake up is fortunate to be alive now, because despite our global problems, irrational behavior, and self-destructive denial, modern society is open to ready communication about every topic, including the exploration of higher consciousness. Where prior generations had little grasp of higher consciousness beyond the precepts of religion, millions of people today can walk their own path to self-awareness, choosing to include God, the soul, organized religion, and scriptures as they see fit, or to avoid them. Even “spirituality” is a term you can adopt or ignore—the real purpose of waking up is about consciousness.
We have always had the potential to be wise by using self-awareness to explore who we really are. A society driven by consumerism, celebrity worship, video games and social media gossip, and indifference to massive social problems feels like it could never find wisdom, or even the first impulse to wake up. But I’d argue that we are the most fortunate society to wake up in, simply because higher consciousness is open to anyone. I count this as the greatest opportunity facing us, to see that waking up is possible and to hasten toward it as quickly as we can.
Deepak Chopra MD, FACP, founder of The Chopra Foundation and co-founder of The Chopra Center for Wellbeing, is a world-renowned pioneer in integrative medicine and personal transformation, and is Board Certified in Internal Medicine, Endocrinology and Metabolism. He is a Fellow of the American College of Physicians and a member of the American Association of Clinical Endocrinologists. Chopra is the author of more than 85 books translated into over 43 languages, including numerous New York Times bestsellers. His latest books are The Healing Self co-authored with Rudy Tanzi, Ph.D. and Quantum Healing (Revised and Updated): Exploring the Frontiers of Mind/Body Medicine. Chopra hosts a new podcast Infinite Potential available on iTunes or Spotify www.deepakchopra.com
It’s impossible to have you feeling inferior without having your consent Do you suffer from lower confidence or inferiority difficult? I would like to write about some personal growth advice on how you can triumph over can develop your self-assurance. Chances are you’ll have inferiority complicated mainly because they believes that you’ve a should win…
Hi everyone! About two months ago (April 2018), I deleted my Twitter account @celestinechua. I thought I should write a post explaining this as some of you have been asking me about it.
First off you guys know my stance with regards to social media. While social media used to be a great place for authentic conversations, it has become a very “noisy” commercial ground now. When I use social media as a content publisher, I feel like I’m just one drop in a very large ocean, where my comments have no impact whatsoever. There are just way too many — think hundreds of millions of — content creators on social media these days, with many using bots, digital assistants, and agencies to tweak every aspect of their social media messaging, so that they can get the best engagement and ROI for their posts.
This is vastly different than years ago, say in 2011, when I was having many authentic interactions with readers on Facebook and social media has not become the monster that it is now.
These days though, my notifications on Facebook and Twitter are either spam, some commercialized plug, or some pointless alert. It has become very tiring to log into my social media accounts each day with a bright red alert showing XX notifications, only to sieve through and see that they are pointless updates. I have talked about these issues in these posts: Why I Deleted My Facebook Page, Challenges that I’m Facing Today, and The Fear of Missing Out (I’ve since reinstated my Facebook page after deleting it in 2016, but I no longer actively maintain it).
This is how I feel when I log onto social media and my inbox every day for the past few years (Image: Detroit Become Human; theRadBrad)
In the same vein, Twitter has become a frustrating experience for me in the past few years.
To begin with, most readers of PE do not follow me there. Many readers on PE don’t use Twitter, while those who do don’t connect with me using that channel. I think Twitter has a specific demographic and most PE readers are just not active Twitter users. Users who want to get my updates sign up for my mailing list (which is the official channel to get my updates btw — I post stuff that I don’t post here, including new courses and special messages). For anyone wants to send me a message, the contact form is the way to go.
Next, when I looked at my Twitter followers — about 7,000 of them — I realized that (a) this number has not been growing for the past two years, and (b) 99.9% of them are inactive or “dead.” “Dead” in that the users no longer use their accounts, or are following so many people that users like me who believe in tweeting less, not more, can no longer be heard anymore. Out of these 7,000, maybe only three people actively read and reply to my tweets (hi Charles, Ted, and Rick!). It became clear that my Twitter follower count has become a vacant number. While I was meticulously maintaining my Twitter account daily for the past few years and thinking that I was reaching 7,000 followers with every tweet, I was really shouting into a black hole.
Following this, I then looked at my Twitter messages. Over the years, I began to receive a high proportion of empty alerts, such as notifications of some company bot tweeting out my articles and tagging me, usually done to increase exposure of their account/business. Messages from content creators trying to network, expressing manufactured interest in what I wrote — but the reality is they are just trying to network to spread the word about their service. Nothing wrong with what they are doing, but when I check Twitter, I’m looking for authentic conversations with people who really read PE, not networking requests and solicitation. These are things that I’ve dealt with immensely for the past ten years, and I feel like I’m at a stage of my life (mid-30s) where I just want to move on and focus on creating content and live my life, not battle the same things that I spent my 20s dealing with.
Note that this issue is specific to me rather than most Twitter users. Running a large website has made me the target of an enormous amount of spam and solicitation requests. When I looked at my issues with Facebook, blog comments, contact form, and now Twitter, it’s the same thing — an enormous amount of spam, noise, and empty comments because of my blog’s visibility. While I used to get a ratio of 100% authentic messages to 0% noise in my messages, now it’s more like 0.01% authentic messages to 99.9% noise.
After thinking about this, I realized the fundamental problem is that the social media and internet landscape has changed enormously since I started my website. Conversations online used to be authentic because people were using the internet in an authentic way then. These days, the internet has become massively commercialized, while abusers have a huge amount of power due to the democratization of technology and automation tools.
The answer, then, is to use social media in a way that enables me. I asked myself: If this platform is making me feel so frustrated when using it, should I continue using it then? The answer was clearly, a “no.”
To be honest, I felt a little surprised by my answer. Because having a Twitter account feels so basic, so essential today, something that every business owner must have. Every time you sign up for a new service, you will invariably be asked for your Twitter handle (and Facebook page ID). Not having a Twitter account is unheard of. It feels blasphemous. It feels like you are some backward, outdated business owner who is not in touch with his/her audience.
But is it true though? Because even when I was managing a Twitter account with “7,000 followers,” I didn’t feel like I was reaching anyone. Every time I tweeted something, I felt like I was throwing a coin into an abyss. I didn’t feel this way in the early years of Twitter — it’s only so in the recent years as social media morphed into some giant, monster entity. These days, I feel like everyone is shouting at the top of their lungs and commercial businesses have unlimited resources to micro-optimize every aspect of their presence, and social media is no longer the right place for me to connect with my audience: everyday people without a voice, people whom I want to speak out to and help.
In short, Facebook and Twitter were good ways for me to connect with my audience from the late 2000s to early 2010s, but not anymore as they have morphed into totally different beasts that favor quick engagement and short-form conversation. I have become tired of navigating these platforms’ ever-changing layouts and guidelines for outreach (particularly for businesses), and spending an exceeding amount of energy to maintain my accounts with very little return. The net conclusion of having a business account with these giants these days is that there are too many creators (many profit-focused over value-driven) with elaborate teams and assistants hacking the algorithms and getting their content seen by focusing on what the social media giants want (rather than what truly helps the user).
What I’m interested in is creating long-form, deep content on important life topics, and these are just not well-suited for their algorithms and landscape today.
In retrospect, I should have closed my Twitter account much earlier. I feel like this is a case of “death by a thousand cuts,” something which I feel is very common in today’s social media world. When something is unpleasant, if the unpleasantness is on a very small level, you will usually tolerate it. What social media giants have done today is that they are delivering many little cuts slowly, over a long period of time. Tweaking the platform little by little, changing the rules every other day, altering the algorithm in a way that builds stickiness for them (but creates user fatigue), inserting little ads everywhere, and just making changes that maximize profit rather than create value.
Since these cuts are delivered little by little, most people don’t observe this. They continue to use the platform every day, addicted to it (an addiction that is carefully engineered by growth hacker teams). At the same time, the users start to experience other changes in their life: decreased productivity, mental fatigue, a general feeling of emptiness, but they have no idea that these are linked to their use of such platforms. So they stay on, getting sucked deeper and deeper.
I find this issue with Netflix as well (even though they have an active product which is video subscriptions) — I tried using it for the past month as part of a free trial from another service, and I find that it employs highly negative, dark design patterns meant to suck the user deeply into the platform. Not surprising since this is what many modern-day giants are doing.
When it comes to digital platforms today, figure out your needs and use them in a way that supports your needs, rather than the other way round where you change your life to fit their ever-changing rules and guidelines. I share more in 6 Tips to Deal with Digital Burnout.
At the end of the day, I’ve spent the past few years trying to make sense of my relationship with social media and online tools. I don’t want to jinx this but I think I’m starting to reach a good place regarding this.
I have my Facebook page but I don’t actively maintain it anymore because of the reasons stated here. I no longer have Twitter and I’m happy to have gotten rid of it. As a Facebook personal account user, I use it in a way that supports my needs. I have my growing newsletter list where I can connect authentically with you guys, where I get authentic replies to what I send out (thank you to all of you who have been participating in my surveys and sending kind messages through the contact form!). There are still negative bad eggs every here and there, but I’ve come up with tools and ways to manage and minimize them to a near-zero instance.
In the meantime, I’ve been busy working on my next course (on how to discover your life purpose), based on your feedback to my email survey sent out a few months ago. I’ll be sharing updates via my email list when it’s ready, so stay tuned!
Check out:
The post Why I Deleted My Twitter Account with 7,000 Followers appeared first on Personal Excellence.
