The Shiny Object Syndrome: How to Stay Focused and Stop Getting Distracted
New startups, brand-new products, new solutions. Even though there are new tools released all the time, I just look right into a new tool when( a) it has something that my current tools can’t supply, and/or( b) there are really solid evaluations from several sources. When you maintain switching to brand-new concepts, brand-new projects, and brand-new devices, you are just sustaining switching costs all day long and obtaining absolutely nothing done.
!? It is the propensity for a person to chase after something brand-new — be it a new business objective, device, or concept — instead than remain focused on what they’re doing. New startups, brand-new products, new services. When you are component of teams and newsletters that keep suggesting brand-new items, brand-new offerings, it interrupts your emphasis and train of thought. Also though there are new tools released all the time, I just look into a new tool when( a) it has something that my existing devices can’t provide, and/or( b) there are really solid testimonials from numerous sources. When you keep switching to brand-new concepts, brand-new jobs, and brand-new tools, you are simply incurring changing prices all day long and getting nothing done.
