Trust Yourself: Building Confidence to Reach Your Goals

What Self-Confidence Really Means: Trusting Yourself vs. Evaluating Your Worth Self-confidence is, at its core, trust in yourself. It’s the quiet conviction that you can learn, adapt, and generally accomplish what you set out to do in the future. That differs from self-esteem, which asks a different question: Am I worthy? Self-confidence answers, Can I…

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GE 304: Ahrefs’ CMO and Product Advisor Tim Soulo Proves That Content Marketing Sells (podcast)

Hey everyone! In today’s episode, I share the mic with Tim Soulo, the CMO and Product Advisor for Ahrefs.
Tim Soulo AhrefsTune in to hear why Ahrefs depends on content marketing to sell its product, how they came to have more backlinks than their competitors and how this keyword ranking company does its SEO.

Time-Stamped Show Notes:

  • [00:45] Before we jump into today’s interview, please rate, review, and subscribe to the Growth Everywhere Podcast!
  • [02:15] Tim says if you want to ramp up the search traffic you get from Google, you need Ahrefs.
  • [02:50] Ahrefs will help give you valuable SEO insights.
  • [05:30] Ahrefs is a subscription service.
  • [05:40] The lowest plan is $99/month, then $179/month, $399/month, and finally $999/month.
  • [06:05] Ahrefs doesn’t want to become an enterprise business.
  • [07:10] The VC game can sometimes feel like a ponzi scheme.
  • [09:00] Tim joined Ahrefs four years ago.
  • [09:15] He was essentially the only marketer on the team.
  • [10:00] Growth at the company has been stable.
  • [11:45] Tim doesn’t need to be crafty, he just needs to let people know how awesome Ahrefs is. It’s a simple, but effective tactic.
  • [14:35] Ahrefs has a database of “bad” content, not just the good content.
  • [15:52] In terms of marketing, Ahrefs does a lot of SEO.
  • [16:15] They focus on keywords related to their industry and cover relevant topics.
  • [18:40] Ahrefs has a score rubric for content and keywords.
  • [19:20] This helps them prioritize the best topics.
  • [21:55] Tim cared less about monthly output, than he did about quality.
  • [25:05] Tim gets emails from people who read the Ahrefs blog and were convinced to buy into the service.
  • [25:30] Whenever people do the trial, they make sure to survey those people.
  • [27:50] Their studies work like nothing else when it comes to attracting backlinks.
  • [27:55] However, the studies don’t bring in a lot of traffic.
  • [29:02] One research study could take up to 1.5 months.
  • [31:22] The Ahrefs org chart is flat: they don’t have fixed positions or managers.
  • [31:45] Employees are allowed to do whatever excites them (within reason).
  • [34:45] Even though they have an article that ranks in the bottom of the top five, they are happy because the content is solid.
  • [36:00] Ahrefs produces more backlinks than their rivals.
  • [38:25] A tool that has added value to Tim’s life is Notion; it’s an easy way to organize the marketing department all in one place.

Resources from the interview:

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The post GE 304: Ahrefs’ CMO and Product Advisor Tim Soulo Proves That Content Marketing Sells (podcast) appeared first on Business & Personal Growth Tips.

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Irene O’Garden – How My Wilderness Adventure Healed My Childhood

Noted writer Irene O’Garden grew up in what seemed like the perfect American Midwestern family. Behind the scenes, however, it was anything but. In Risking the Rapids (Mango Publishing January 31, 2019), O’Garden’s revelatory account tells us of shocking cruelty, narcissism, neglect and the damage done to children of alcoholics. From her traumatic girlhood to her healing wilderness journey at age 62, O’Garden’s writing will grip you and hold you fast to this extraordinary story. An Interview with Irene O’Garden – How My Wilderness Adventure Healed My Childhood     Risking the Rapids opens with the shocking death of O’Garden’s problematic older brother in 2014. His early passing prompted her and other family members to seek emotional closure with him and their family past by journeying through the remotest area in the lower forty-eight, Montana’s Bob Marshall Wilderness. What was described as a genial river “float” became a harrowing whitewater experience? That chronicle is woven with the story of her upbringing in a repressed mid-century Midwest Catholic household with six other siblings, a TV personality father, an icy mother, and rivers of martinis. And surprising love. It’s the kind of absorbing literary journey readers relish.   OMTIMES: What did you take away from the river ride? Irene O’Garden: Like family, wilderness requires participation and cooperation. The reward of both is a feeling of communion. While I certainly felt a powerful sense of accomplishment, I cherish this trip for how it strengthened family bonds not only with my blood relatives but with our larger family of living things that only wilderness can reveal.   OMTIMES: How do you describe your childhood? Irene O’Garden: I was born in the middle. In the middle of seven children, in a mid-size city in the middle of the country, in the middle class, in the middle of the twentieth…

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